Neil Deverill
I love economic downturns, even better a recession. It’s the time when those dodgy sourcing decisions come home to roost, the time that sorts out the serious players from the also-rans. Every generation of procurement should experience it – it’s only a pity that they don’t always arrive in time for everyone to learn.
The impact of a financial slump is like an urge to spring clean, to reduce working capital and ensure costs are right for the markets. It’s a time to make sure that key suppliers will still be around when most needed – and when competition for supply is fiercest.
The truth of the matter is, however, that these values should be used as benchmarks throughout the business cycle rather than just when the going gets tough. That way we would be better prepared for when the hard times inevitably do come.
But with this comes a problem. You would be hard-pressed to find a procurement leader who has yet to receive a call from the executive management team, asking them to do their bit in the current downturn. Procurement must renegotiate prices, reschedule deliveries to improve efficiencies and pay suppliers later than normal to help squeeze the most out of corporate cash.
For procurement professionals who are on top of their game, however, key suppliers might already be getting paid at exactly the right time in order to minimise working capital while maintaining key strategic partnerships; prices might have already been squeezed and logistics networks made as efficient as they can possibly be. And what then?
The net result is that underperforming CPOs stand a better chance to shine during a downturn than those who have been diligent throughout the business cycle. What happens if, having been challenged by your finance director or CEO, you return empty handed because best practice has already been built into day-to-day operations? It’s not a pretty thought. Thankfully, I suspect that neither is it a common scenario.
The expectation that procurement executives are allowing suppliers to hedge prices and are lax in material planning and payment management is partly a hangover from history, when that tended to be the rule rather than the exception. But I have a suspicion that, while things may have improved, the vast majority of us would be able to find at least some of those extra opportunities the board is desperate to locate.
The cynics might suggest that procurement leaves a little bit in hand for this kind of situation, but that would imply dereliction of duty and a compromise of ethics. So why do we almost always find that little bit extra when pushed? It suggests to me that procurement routinely under-performs (although this might be because targets are too low rather than outright negligence or incompetence).
My question, therefore, is this – if we routinely find sustainable benefits from suppliers when the pressure is applied from executive level, why can we not raise our game and provide those benefits as part of our day-to-day job? And, perhaps more importantly, why do we not routinely inform, educate and advise the same executive team that they can have more than they ask for?
Some will claim that it’s human nature to deliver what is asked for and little else. And perhaps that’s one of the issues holding back some procurement organisations, both in the perception of other business units and in reality.
Only when procurement steps up to the challenge and offers management the big prize in terms of inbound cost, quality, priority, capacity et al and, at the same time, justifies the investment required to capture and sustain it, will the perception of procurement within the business move to a different plane.
Then the questions about varying cost levels in good times and bad can be flushed out, issues about delaying payments and corporate inter-dependencies in the supply chain can be recognised and valued. And, above all, the levels and types of talent required in procurement to deliver all of the above can be discussed and properly understood.
If we have not yet taken the necessary steps to convince the wider business of the potential and competitive opportunities that excellent procurement offers, I propose that now, of all times, is the time. The paradox is that procurement may well continue to promulgate the trompe d’oeil that it can be relied upon in hard times, all the while being resented by the wider business which thinks that we should be doing this as a matter of routine.
It’s better than being fired I suppose.